“We know that food poverty and fuel poverty are very real issues facing many people across the UK right now. We also know from this research that, while 43% of the nation want to help tackle climate change, another 46% feel they have little or no personal responsibility to do so. These people feel confused by conflicting opinions about climate change, they’re concerned about the cost and affordability of living sustainably, and many simply don’t know where to start. In the midst of a cost-of-living crisis, these are very real barriers to change.
“Our Living Well campaign is focused on providing sensible, realistic suggestions of small changes that we can all make, that improve our sustainability, and can save us money too. We’re now responding to our research findings by showing how we can all make subtle and affordable changes to our diet, which is a big contributor to our carbon footprint. This is something that – with the right information and support – is accessible for all of us and an area where we know many people want to make a change.
“As a sector, we are heavily focused on the future of our homes and the way in which new build programmes and retrofitting can support the UK’s journey to net zero carbon. We know that living in a safe, warm, and sustainable home supports health and wellbeing, improves life chances, and helps to tackle fuel poverty. This remains our core purpose, but we can also help to positively influence how homes are lived in – not just for the sake of the planet but to improve the lives and wellbeing of our customers.”
